Privacy policy
Last updated: 15 September 2026
This Privacy Policy explains how Tooth Pixies Pty Ltd (“Tooth Pixies”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from thetoothpixie.com (the “Site”) (collectively, the “Services”).
By using our Services, you agree to the collection and use of your information in accordance with this Privacy Policy.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for legal or regulatory reasons. Updates will be posted on this page with a revised “Last updated” date.
How We Collect and Use Your Personal Information
We collect personal information in order to provide, operate, and improve our Services.
We may use your information to:
Process and fulfil orders
Deliver physical and digital products, including downloadable content
Communicate with you regarding orders, updates, and customer support
Improve our website, products, and customer experience
Send marketing communications (you can opt out at any time)
Measure and improve the performance of our advertising
Detect and prevent fraud or misuse of our Services
What Personal Information We Collect
Information You Provide Directly
When you interact with us, we may collect:
Name
Email address
Shipping and billing address
Phone number
Order and payment details
Any information you provide when contacting us
Information Collected Automatically
We may collect usage data such as:
IP address
Browser type and device information
Pages visited and time spent on our Site
This information is collected using cookies and similar technologies.
Information from Third Parties
We may receive information from:
Shopify (our eCommerce platform)
Payment processors
Analytics and marketing providers
How We Use Cookies
We use cookies to:
Enable website functionality
Improve user experience
Analyse site traffic and behaviour
Measure and personalise advertising
You can adjust your browser settings to disable cookies; however, some features of the Site may not function correctly.
How We Share Your Information
We may share your information with:
Service providers who help us operate the business, including payment processing, shipping, warehousing, customer support and website analytics
Advertising and marketing platforms, as described below
Legal authorities, where we are required to do so by law
We do not sell your personal information.
Advertising and Analytics Partners
We use advertising and analytics tools on our Site, including TikTok, Meta (Facebook and Instagram), Google, Pinterest and Klaviyo. These tools help us measure how our advertising performs, understand how people use our Site, and show relevant ads to people likely to be interested in our products.
To do this, we share certain information with these platforms, including pages viewed, products added to cart, and purchases made. We may also share contact details you have given us, such as your email address and phone number, so the platform can recognise you as an existing customer. Where we share contact details, they are converted into a scrambled code (known as hashing) before being sent, so the platform receives a coded value rather than your actual email address or phone number.
Some of this information is sent directly from your browser, and some is sent from our systems to the platform’s servers.
You can limit this by adjusting your browser’s cookie settings, using your device’s ad tracking controls, or opting out of personalised advertising in the settings of the relevant platform. You can also contact us at hello@thetoothpixie.com and we will remove your details from our advertising audiences.
Data Security and Retention
We take reasonable steps to protect your personal information. However, no method of transmission over the internet is completely secure.
We retain your information only as long as necessary to:
Provide our Services
Comply with legal obligations
Resolve disputes
Your Rights
Depending on your location, you may have the right to:
Access your personal information
Request correction of inaccurate information
Request deletion of your data
Opt out of marketing communications
Ask us to remove your details from our advertising audiences
To exercise these rights, please contact us at hello@thetoothpixie.com
Children’s Privacy
Our Services are intended for use by parents or guardians, and we do not knowingly collect personal information directly from children.
We only collect personal information from adults who make purchases or interact with our Site.
If you believe that a child has provided personal information to us directly, please contact us at hello@thetoothpixie.com and we will take steps to remove that information.
Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites.
Overseas Disclosure
Some of the providers we use are located outside Australia, or store information on servers outside Australia. This includes Shopify (Canada and the United States), and the advertising and analytics platforms listed above, which are primarily based in the United States, Singapore and Ireland.
This means your personal information may be disclosed to, and stored in, countries other than Australia. We take reasonable steps to ensure these providers handle your information consistently with the Australian Privacy Principles, but privacy laws in those countries may differ from Australian law.
By using our Services, you consent to this transfer.
Contact Us
If you have any questions about this Privacy Policy or how your data is handled, please contact us at: hello@thetoothpixie.com