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Meet the Tooth Pixies, the little helpers of the Tooth Fairy who make tooth brushing fun and transform every wobbly tooth into a magical family tradition.

Loved by kids. Trusted by parents.

How the magic unfolds

A little magic has found its way home.

When that first wobbly tooth appears, so does your child’s very own Tooth Pixie. Sent by the Tooth Fairy Mother, they’re here to watch over brushing, encourage healthy habits and bring a little extra magic to every wobbly tooth along the way.

STEP 1

Bring the Tooth Pixie Magic Home

Start their Tooth Fairy tradition before the very first tooth falls out.

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STEP 2

Read the Tooth Pixies Story Together

Discover the Tooth Fairy’s origin story and step into the magical world of the Tooth Pixies - the beginning of a beautiful childhood tradition.

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STEP 3

Introduce the Magic at First Wobbly Tooth

When that very first tooth starts to wobble, your child’s Tooth Pixie magically “appears”. Where will yours be hiding? Remember, no touching... it’s part of the magic!

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STEP 4

Name & Adopt Your Tooth Fairy Helper

Visit the Adoption Centre to name your Tooth Pixie and download their official adoption certificate.

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STEP 5

Start Your Tooth Fairy Traditions

Your Pixie may move, watch quietly and then disappear - returning only when the next wobbly tooth appears.

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AS SEEN ON THE TODAY SHOW & NINE NEWS

What our families are saying…

Woman and child reading a book together on a bed

With a Tooth Pixie by their side, even the everyday feels magical.

See the joy on their face when their Tooth Pixie arrives.

When your child’s first wobbly tooth appears, their Tooth Pixie arrives! Guiding them through the moment with comfort, confidence and a little extra magic.

By day, the Pixie watches over brushing.
By night, they return to the Tooth Fairy.

By morning, they’re back… ready to play, hide and spark imagination.

A simple tradition.
Magical memories that last.

Pixie Shop

Say hello to the Tooth Pixie

...the tiny helper transforming brushing battles into moments of fun.

Follow us to step inside the Pixie world, explore new traditions, and keep the magic growing.

More magic coming soon!