Inspired by my brother Todd’s idea after he watched my daughters navigate the journey of losing their baby teeth, we set out to make brushing fun while instilling lifelong oral health habits in children. The Tooth Pixie is a magical companion that transforms the experience of losing baby teeth into something exciting, comforting, and fun.

When my daughters first started losing their teeth, I saw their fear and anxiety around this childhood milestone. I knew there had to be a way to replace that worry with wonder and joy—not just for the moment the Tooth Fairy visits, but throughout the entire journey. Just like Santa has his trusty elves, the Tooth Fairy Mother needed special helpers to watch over children, encourage great brushing habits, and sprinkle a little extra magic along the way. And so, the Tooth Pixie was born!

The Tooth Fairy Mother and her Tooth Pixie helpers come from the magnificent, ancient Ballroom Rainforest of Dove Lake in Cradle Mountain, Tasmania, Australia. When a child’s first wobbly tooth appears, the Tooth Fairy Mother assigns them their very own Tooth Pixie to watch over them as they embark on this special milestone.

Once your Tooth Pixie arrives, let your child choose a special name for their new friend. Each night, as they sleep, parents can move the Pixie to a new landing spot—showing that it has traveled back to the Tooth Fairy Mother to report on their child’s brushing habits, kindness, and care.

Our cheeky, mythical Tooth Pixies are on a mission to bring joy, excitement, and the importance of oral care to children all over the world.