I’m Natalie co-founder, mum and creator of The Tooth Pixies.

The story of Tooth Pixies began right here on the Gold Coast, with my brother Todd and a simple moment of family inspiration.

Todd had been watching my daughters go through the wobbly-tooth stage, that mix of excitement, nerves and a little fear and said, “There really should be something that makes this part fun.”

And that one thought sparked the idea for a magical tradition that would turn those anxious moments into something children could look forward to.

As a mum, I knew how easily worry can overshadow wonder. So together, we imagined a world where the Tooth Fairy had her own helpers, The Tooth Pixies, sent to watch over children when their very first tooth begins to wobble.

Just like Santa has his elves, the Tooth Fairy Mother needed her Tooth Pixies!

What started as one storybook and a single doll soon became a bigger mission: to make brushing fun, build healthy habits and keep childhood magic alive just a little longer.

Every Tooth Pixie is designed to help children feel calm, confident and excited about growing up, AND to remind parents (and grandparents) that these milestones are worth celebrating.

From our family to yours, welcome to the world of Tooth Pixies - a little bit of Gold Coast sunshine, Tasmanian magic, and a whole lot of heart.