Our STORY

Every great tradition begins with a spark of magic.

The world of the Tooth Pixies was born far from screens and schedules, deep within the ancient Ballroom Forest of Dove Lake, at Cradle Mountain, Tasmania.

It was there, surrounded by misty peaks and moss-covered trees, that the story of the Tooth Fairy Mother first took shape. A gentle, whimsical idea that soon became something much bigger.

We imagined a hidden world where the Tooth Fairy Mother lives, a place alive with laughter, light and hundreds of tiny Tooth Pixies fluttering beneath the forest canopy.

Each night, when a child’s first tooth begins to wobble, she sends one special Tooth Pixie into the world to watch over that child, encourage brushing, kindness and courage, and carry each precious tooth safely home to Dove Lake.

This vision became the heart of our storybook, The Tooth Pixies, and inspired the creation of the Tooth Pixie doll - a magical companion for children as they grow through one of life’s sweetest milestones.

From the stillness of Tasmania’s forests to the hands of families around the world, the Tooth Pixies have become part of a new tradition helping little ones feel calm, confident, and excited about losing their teeth, while giving parents a beautiful way to keep the magic alive.

Because sometimes, the best stories aren’t just told, they’re lived.

And if you listen closely, you can still hear the whisper of wings through the Ballroom Forest…

A new wobbly tooth has been spotted. It’s time for another Tooth Pixie to fly.

At Tooth Pixies, our mission is simple: to bring joy, confidence and a little magic to families while helping children learn the importance of caring for their teeth.

We believe that good oral health is more than just brushing; it is the foundation for lifelong wellbeing.

With 1 in 4 Australian children aged 5 to 10 experiencing untreated tooth decay, we want to make those early habits easy, positive and fun to learn.

If we can help children build healthy routines in their formative years to brush with pride, eat with awareness and smile with confidence, we are not just creating happy moments now, we are shaping healthier, happier adults for the future.

Because behind every sparkle of magic is something truly meaningful: a smile that lasts a lifetime.